Using social media for marketing as a business is now incredibly important. But to get the most out of your social media profiles you need strong, clear and achievable goals. Without those goals, your social media could quickly become a rudderless ship sailing aimlessly through the online ocean. Let’s talk about setting and achieving goals on social media.
It’s important to define these goals for a number of different reasons. We’re going to take you through some below so you can start creating goals to achieve success.
This is a big question but a vitally important one, what are you hoping to achieve from using social media? Is it sales, link clicks, generating interest in a new product or increasing your business profile online? Once you have an answer to that question you can start to think about the how, why, when, where and what you want to post to achieve this. It’s crucial to keep your goal(s) in mind when creating, posting or sharing anything through your social media.
Who are you trying to appeal to and why?
Is it men interested in cycling over the age of 40? Perhaps it’s women over 30 who are interested in marketing? Once you have determined your audience it’s important to ask the question of what those groups are interested in? Getting a good idea of what your audience is interested in will help you segment your audience to better appeal to them and reach your social media goal(s). This will dictate how you target your audience and how best to achieve your goals.
It’s also incredibly important to remember that social media isn’t a one-way street. Don’t just shout at your audience, interact with them too! Think about what’s important to them, what you’re trying to achieve and how best to communicate with them. This doesn’t just have to be a conversation, you could share someone else’s post that is relevant to your business. Just remember to make sure it is interesting to your audience too. Ultimately it’s about building a community that will support your aims and aspirations.
It’s not a one-way street
When engaging with your audience it’s vital to set out your tone of voice. You may have to adapt this depending on the audience you’re trying to communicate with or the social media platform your business is using. For example, on Facebook, you may take a more lighthearted, fun approach as you’re talking to people on a personal level through their own individual profiles. Whereas on LinkedIn you may take a more professional direct tone of voice. LinkedIn is a platform for professionals, this could be competitors, suppliers, decision-makers or your peers in the industry. You may even take a different tone in what you share. For example, content sharing platforms such as YouTube or Pinterest where you let the visuals do the talking for you.
To give you a better understanding of what works well, spend some time on different social media platforms and take note of what’s being shared well and what’s working best on each.
Remember; whether you’re posting, sharing, having a conversation or creating content to always have your social media goals in mind. Make sure your goals are clearly defined and most importantly achievable. Don’t be afraid to experiment and try different things to see what works best for your business and what helps you get what you want. The last thing you want is to waste time, money and important resources!
If you need support in creating and achieving your social media goals please get in touch and we can start developing a strong social media strategy for your business today.