Doing anything online requires a strategy, it’s what turns a good idea into a successful one. Having a great idea is the start of something beautiful but executing it in the right way is what’s important. What are you going to need to implement your idea and how are you going to measure whether or not its a success? Do you have the necessary skills or tools? Where do you start and what happens if it all goes wrong? All of these questions have answers that will form the basis of a strong digital strategy. But, what is a digital strategy?
Where do I start?
A digital strategy involves many different elements. Idea creation is your first step, once you have a solid idea creating a pathway to success is next.
To execute your content well you need to be honest with yourself and ask; have I got the appropriate skills and know-how? If you feel that you don’t, that’s okay! Don’t rush into something with little knowledge of what you’re doing. Doing it right will always be better and worth the time it takes. Take time to train yourself in the digital skills required to be able to produce the best content. By giving yourself the correct knowledge you’ll be setting yourself up for success.
Have I got the right tools?
Having the right tools in front of you is crucial in creating a successful strategy. If you don’t have the right tools you can very quickly become stuck when it comes to creating, sharing or executing the pivotal pieces of content you need to make your strategy a success. To make sure you have the right tools, a great place to start is a digital audit. Can you remote work if needed? Do you have the right software? or maybe you’re not even sure what to look for. Sometimes bringing in an external company for this can help you fine-tune your digital capabilities.
Time to use your content strategy
Once you feel comfortable creating the best content possible, it’s time to start thinking about your content strategy. This is all about insight. The key to doing this successfully is knowing who your audience is. Knowing your audience will help you create the right content. Importantly, as we’ve already mentioned, your strategy requires planning in advance. Get ahead with your content planning by creating a spreadsheet with three weeks of content. You can learn more about content and the best way to plan on our blog post dedicated to succeeding online here.
Did it work?
Finally, it’s time to share your content and execute your strategy. How do you know if it’s working or not? It’s all very well launching a campaign and seeing some sales, but do you know the true impact? Detailed reports and analytics are the only way to truly see if your strategy is working in practice. Giving you a clearer idea of what goals you’re achieving and ultimately what worked and well, what didn’t. Using these learnings you’ll be able to build a clearer picture to create future strategies that are data-driven to achieve the best results.
These are just a few moving parts of creating a stand-out digital strategy, putting it simply by planning ahead, having the right tools in place and knowing your skills will set you up for success.
If you’re stuck, need a helping hand or are not sure where to start we cover all aspects of digital strategy and you can find what we can help with here.