Creating an online campaign for the first time can be daunting and leave you with a lot of questions. But if done right a well thought out and effective campaign will get the right results for you. Create a campaign with the goal of increasing sales, maybe you want to increase your followers on social. Perhaps it’s just about raising your brand awareness and reaching a larger audience or it could even be getting people to sign up to your email list. There are many things a campaign can achieve. But how do you begin to decide on the right way to run your campaign and gain the right results for you?


Having the right insight before you start planning your campaign is a sure-fire way to help you on your way to success. It’s important to ask yourself a few questions before you begin.

What is the goal I want to achieve?

By answering this question you’ll be able to create a campaign that is targeted on reaching that specific goal. Instead of hoping for the best and taking whatever results from your campaign. For instance, if your aim is to sell more of your latest product you’ll want to make sure you’re showing off information and content about it along the way. Of course, if you don’t, how are your customers going to be pushed in the right direction?

Who is my ideal target audience?

This can be completely dependant on what you’re trying to achieve, what you’re selling and who you appeal to. Do you find that most of your customers are women over the age of 30? If that’s the case tailor your content for that audience. We all have different interests and driving factors. You don’t have to group people into age range or gender. It could even be down to interests. Are the people you’re trying to target interested in what you do? What else are they interested in? By categorising your audience into groups of their demographics you’ll have a greater success rate of pushing those people to the goal you want to achieve.

Where can I find my ideal target audience?

This takes a little research but it’s data that is readily available and somewhat easy to find. You can use Google to search for the most update social media demographics. Alternatively, your analytics features on your social media platforms or website will give you a more targeted idea of who is interested in what you’re doing.

An example would be if you’re trying to target women that are between the ages of 18-49. If that’s the case you’d potentially want to use Facebook as it’s the largest demographic on that social media platform. Another example would be if you were trying to target men aged between 17-29. If that’s the case Twitter would be the place for you.

In what capacity do you communicate with these people? Is it professional, fun or maybe informative? Defining this will give you an idea of where you should be sharing your campaign. For example, if you’re trying to target professionals in a professional manner LinkedIn would be a good place to do that. A little more light-hearted? Maybe Facebook would be better. Or perhaps informative? Twitter would be the place to go.

What content should I be using?

Content comes in many shapes, sizes and forms.

It could be using video to show off a product, connect with people or to grab attention quickly. You may even share blog posts to share knowledge, build trust and educate your audience. It might even be using inspiring photos to highlight the work you do, the products you sell or to gain interest around your latest updates. There’s nothing stopping you from combining types of content just be wary of who you’re targeting and where you’re targeting them.

What content to use.

This should take in to account all of the insight you’ve gathered. From who your ideal target audience is to where they’ll most likely be on social. Different audiences will react differently to what we put in front of them. Younger people will usually respond better to short videos, for example. Whereas maybe an older professional may take more insight from an informative blog post.

With this taken into account, it’s important to remember different content works better on different socials and platforms. Using a blog as an example again, it would find more success being hosted on your website and being shared with professionals on LinkedIn. Aiming for a younger audience then you would benefit from using short-form video on a social platform such as Instagram, utilising the stories function. Ultimately when deciding what content to use you need put yourself in your ideal target audiences shoes.

Time to campaign for the right results!

It’s now time to get your campaign rolling. It’s all about knowing your audience and what they want to see. Producing quality content and engaging information is key to gaining the results for you. To get more of an understanding of what content goes where and ideal target audiences you can see more of our blogs here. If you’re not sure where to start or need help to improve on a current campaign we’re here to help. Just get in touch!