Online media is such a powerful marketing tool. From online video to podcasts, both are easily accessible and can yield a huge audience. We’re always saying it but YouTube’s usage increases every year without a fail and is the second most used search platform (after Google). The same goes for podcasting it’s a growing market with a steadily growing audience to boot. Over 525,000 active shows and over 18.5 million episodes it’s a platform that has something for everyone.
If you’re not already implementing some sort of digital media into your marketing you could be missing out. It’s no joke, most social media platforms are now built to favour video over most other types of content. It can increase conversion rates on your website and even encourage people to open your emails. It’s so important to have fresh and exciting content in place.
The wonderful thing about having a podcast is that they can be listened to by anyone, anywhere doing almost anything. But that’s not the only use for audio online, maybe you’ve created an animated film and want to have a professional sounding voice overs. Perhaps you’re creating an e-learning course and need fantastic sounding narration. These things make a huge difference in the production of your content and enable you to effectively share your message.
Don’t get left behind. Your audience expects you to stay fresh and current, don’t let someone else get there before you! Why not start the new year with some new content. Our Christmas offer is still in place and can help you get the wheels in motion for a bigger and brighter content fueled new year. Click here for more information.