Lets face it, most of us are on social media or use the internet daily. With 78% of people watching videos every week and a staggering 55% watching something every day! That’s almost 2 billion people watching videos every single day! From America to the UK and even China. A single video can be viewed anywhere on any day by millions of people. Just through sheer numbers the potential audience ready to watch your video is huge.
People aren’t just using Google to search for answers anymore, they’re now turning to video. From how to guides, product reviews and even promotional videos. It’s all on YouTube and it’s what the audience wants to see. One report says that people pay 55% more attention to video above all over types of content! It’s the way to grab peoples attention. We see this trend continue with nearly 50% of people searching for videos related to a product or service before visiting a store. Plus, 4 times as many consumers would rather watch a video about a product than read about it.
2 billion people watch video every single day!
It can do wonders for your email campaigns and has the power to draw traffic to your website. If you’re struggling to pull people to your website, video has been proven to help. Including one on your landing page can increase conversion rates by 80%! Email marketing is a huge part of what we do online as businesses. The great news is you can embed video directly into your email which in turn can improve the performance of your campaigns. Using just the word video in an email subject line was found to increase open rates by 19% and clickthrough rates by 65%.
Online video is an integral part of your marketing, it’s what your audience wants and deserves. 43% of people want to see more video content from organisations.
Here’s the challenge, 73% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. We can understand how that statement may be true, but we’ve worked on a number of plans to choose from to make online video fast, effective and to a budget that suits you!