We partnered with Mid Essex CCG to produce a video documenting the intergenerational project taking place in Maldon. The Maldon UP project connects school children with the older generation. The project poses the question: Could a regular giggle with a group of 10-year-olds help someone with dementia improve their sense of wellbeing? 

We captured a session in action at the care home. Interviews with parents, children and residents help gauge their reaction to the project. We were to produce a short-form video for social media and a long-form video for the CCG to share with local authorities. In this case study, we’re going to talk about the world of good the short form video has done for Mid Essex CCG’s social media. 

The social media video for Mid Essex CCG was quite the success. We saw definite growth, through views, reactions, comments and page likes/follows! All this in just one week of having one video on their social media platforms.

Facebook saw most of the success with a healthy increase in page likes. Securing their audience for future projects, announcements and of course videos. It got people talking and excited about the project. It was a great way to inform parents, teacher, residents and everyone involved in the project. Ultimately it increased their presence on Facebook.

The social media video for Mid Essex CCG was quite the success.

Through the success of the video on both Facebook and Twitter, Mid Essex CCG released a press release with the long form video. This press release saw them gain traction from multiple news outlets. The Maldon Up Project appeared on ITV News Anglia on Thursday 20 September where a short snippet of the video was previewed.

This led to an increase in media attention from the local area as well as other schools and institutions wanting to try a project like this out for themselves.

You can read the full case study on our website here.

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