If you don’t know what IGTV is, you soon will. IGTV is Instagrams brand new, stand-alone, platform designed for longer form video. So whats so special about this platform and why should you be using it?

“IGTV is different to your typical video experience. Videos are full-screen and vertical without any black boxes on the side, so you never have to rotate your phone.” – Instagram

From that, we can see a few clues as to what makes IGTV different from other video streaming platforms. It’s designed to be filmed and watched on your mobile device. Making it so much easier to switch from audience to producer. This means there doesn’t have to be too much production involved when it comes to shooting your video, just pull your mobile out, keep it vertical and film yourself petting that cat.

One of our favourite things about IGTV is that it is not just short videos, you can now share and upload long-form videos too, so be it filming an event, party or product launch you don’t have to worry about just getting 20 seconds worth of content, you can now upload up to an hour long video. Just film and enjoy.

With over 800 million active monthly users and over 300 million Instagram stories being shared every single day, there is a huge and growing audience on Instagram. Best of all if someone follows you on Instagram, they are automatically following you on IGTV. You can upload and share video straight from your mobile, or use the desktop web page to do the same. There is so much potential for creators and brands to connect with audiences in a whole new and exciting way.

If you’re looking to produce content specifically for IGTV, get in touch and we can make it a reality.

What are your thoughts on IGTV? We know there has been a lot of buzz around the internet about vertical video and how many creators are adverse to it. Is it a fad or is this the future of mobile video creation?

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