Let’s face it, video is a great tool to have at your disposal. Showcase what you do, the products you sell…you get it. The ONS reported that website sales contributed 40.4% to the total e-commerce sales in 2015, an increase from 36.2% in 2014. But online? How does a video help? Can a video really help secure a sale?

55% of people, every single day

Video is the most engaging way to capture your potential customers attention. Get your product shown off within the first 7 seconds, capture the attention of the viewer and you’re on to a winner. Over 55% of people watch a video every single day of the week, 55% of people, every single day. That’s a whole lot of people.

Marketing has completely changed in the past 10 years, we’re in an online world, it’s up to you to keep up. Where a phone call would have sufficed in the past, now there’s a long and winding process between idea and reality. Video helps open more doors than you could imagine, reaching bigger audiences than you ever thought possible. The proof is in the pudding, e-commerce sales are increasing year on year. Buying a product or service online is the norm and probably the easiest way to shop.

It even goes down to the basics, having a video on your landing page increases conversions by 80%, surely that’s a no-brainer? Almost 50% of consumers look for a video about a product or service before they buy. Online shoppers who view demo videos are 1.81x more likely to purchase your product or service. Video clearly empowers you to advance in the market, make sales, and develop relationships with your audience and customers.

We think video is a marketing tool that will be here forever, it’s what works best. What do you think?

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