We all check at least one of our news feeds a day, be that on twitter, facebook or even online news outlets. We’re constantly checking and scrolling, you now can’t scroll without seeing a video every few seconds. From dogs on skateboards, people falling over to a simple product review we can see it everywhere we look.
How and why have they taken over our news feed?
Firstly and the most complex of the issues is our shortening attention span, video is now so readily available so we don’t feel the need to seek out long lines of text like we once did. We can watch a video in over half the time. Nearly two-thirds of consumers prefer videos that are under 60 seconds (Animoto), our attention span seems to be getting shorter!
The way news feeds are laid out prioritise video, you’re more likely to receive engagement on a video than a text post. The other strong factor within this is the size of video on the news feed its self. Most social media videos are square, they take up more room on the timeline, forcing the viewer to have a better look at it. Paired with the autoplay function you’re, almost pushed into watching video without knowing it.
45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream). It makes sense for marketers, content creators and vloggers to use these platforms as the audience you can reach is almost endless. Place your content in front of the audience with minimal funds and without much effort at all.
All in all, video is here to stay with 500 million people watching videos on Facebook every day (TubularInsights), we don’t see it going away anytime soon.