If you know the audiovisual industry, you know about RED cameras. They are the ultimate video machines. As a small production company investing in a RED camera is a pretty big deal, £40k+. However, Apple is now selling, with an exclusive deal, RED cameras. Specifically, the RED RAVEN.
In 2006, RED began a revolution with the 4K RED ONE digital cinema camera. By 2008, RED released the DSMC (Digital Stills and Motion Camera) system that allowed the same camera to be used on features like the “The Hobbit” trilogy and “The Martian”, Emmy-winning shows like “House of Cards”, and magazine covers such as “Vogue” and “Harper’s Bazaar”. The cameras of RED’s DSMC2 line — RED RAVEN, SCARLET-W, RED EPIC-W, and WEAPON — combine compact and lightweight design, superior image quality, incredible dynamic range, modularity, and cutting edge performance — including up to 8K resolution. In 2017, RED’s newest 8K sensor, HELIUM, set the new image quality standard with the highest DxOMark score ever.
They aren’t just selling the camera alone though. The RED RAVEN shoots up to 4.5K video. Apple are throwing in a pretty comprehensive kit of parts. Find the full list below.
The RED RAVEN 4.5K camera BRAINRED RAVEN 4.5K camera BRAIN
A RED DSMC2 Touch LCD 4.7” Monitor
Plus a RED DSMC2 Outrigger Handle
RED V-Lock I/O Expander
And a RED 120 GB RED MINI-MAG
Two IDX DUO-C98 batteries with VL-2X charger
G-Technology ev Series RED MINI-MAG Reader
A Sigma 18-35mm F1.8 DC HSM | Art
Nanuk heavy-duty camera case
A copy of Final Cut Pro X
foolcontrol iOS app for RAVEN Camera Kit
The package also includes Final Cut Pro X, which has full support for REDCODE RAW video, and has built-in REDCODE RAW image controls.
This is huge news for RED, the RAVEN camera is an ‘affordable’ high-quality cinema camera at a price that our team here at Two Cubed Creative and strongly considering. RED + Apple = Our dreams come true.