So, you're being told that video is a crucial marketing tool

Cisco predicts that consumer internet traffic will go from 64% in 2014 to over 80% in 2019. That’s not that far away, now is the time to get ahead of the curve. How? Video.

Video shows your personality, and it’s your personality that sells.

We aim to produce a video that you can use across a number of different digital mediums – perfect for Twitter, Facebook or as an ad campaign on YouTube.

Whether it be your latest product that is soon to hit the market, a new service you are introducing, or you are holding an event that you want to capture and remember forever.

Online Video Traffic in 201464%
Online Video Traffic in 201880%

But Why Video?

In our Why Video? series, we show you how to create your own videos, explore different variations of video content and answer the question Why Video?

You can find each video in the series below, with all the references that we feature.

Episode #1

Video will always outperform text-based content, its (more than likely) the way your audience wants to see your brand, product or services.

In Episode #1 we throw down some stats that should really make you think. It’s time to get your first video made, and made well.

With 79% of all internet traffic in 2018 predicted to video, now is definitely the time to get ahead of the curve. Best of all, we can help guide you in the right direction or help you produce your very first video.

References

Vidyard • Brainshark • Marketing Land• Fast Web • Mushroom Network •Cisco

References

Vidyard • ONS • Social Media Today • Bright Cove 

Episode #2

In Episode #2 we talk about different types of video you’ll find online. Video is everywhere, its readily available and 80% of all UK adults are accessing it on a daily basis.

We can help guide you in the right direction or help you produce your very first video.

Episode #3

In this episode of Why Video? Toby talks about the power of video and how you should harness it to share your story.

Why would you read a word heavy document when you can watch a video that covers the same points and topics in 2 minutes?

Episode #4

In Episode #4 we share our tips for being comfortable in front of the lens. We spend most of our lives behind the camera, so we thought it was only fair to share some of our tips on how to be more at home in front of the camera.

Episode #5

In this episode of Why Video? Adam and Tom talk about why Podcasts are blowing up right now.

We have seen a massive surge in the popularity of podcasts in 2018, and they are fast evolving. Podcasts aren’t just audio only, but video too.

Episode #6

Mobile phones are built with amazing cameras that are amazing at shooting video, most of them have the capabilities to shoot 4K video.

We’re used to shooting video using high-end cinema quality cameras, however, in this episode we share a few tips on using a device that’s (probably) always in your pocket.

Video is such a powerful tool that you should be used as frequently as possible, and with mobile video being so great, there isn’t really any excuse for not capturing special moments with your phone.

Episode #7

Managing your online content is as important as engaging effectively.

In this episode, Adam shares a few tips on how to best manage your online content using free online tools such as Hootsuite and Google Sheets.

Episode #8

Are you engaging with your audience effectively?

Having a huge audience on your social media channels is great, but you’ve got to engage with people effectively. Social media is an incredible tool to have at your fingertips, but you’ve got to be social.

In this episode, Tom explores a few things to pay attention to on social media.

Episode #9

Check out the short-form social media video on Mid Essex CCG’s Facebook.
Check it out on Twitter.

Video truly is a powerful tool. In this episode, we look at an example case study from one of our recent projects with Mid Essex CCG. Yes, it’s off our content plan, but we think this is a really important example to share with you.

Episode 10 will be available on our YouTube channel on 19 September 2018. Make sure you subscribe!