Tech Trust’s 2018 Charity Digital Survey showed that 92% of charities with a digital strategy in place say that they expect to increase their measurable impact in the years to come. Does that sound about right for your charity? If not, you might be in trouble.
So how do you swing the digital age into your charities favour? It’s a complicated process, but with a simple and thought out online strategy it can be executed with fantastic results.
Start with an audit of all your online functions, from your website to email campaigns and your social media channels. What are you doing well? What could you be doing? What isn’t working so well for you?
Once you asses the state of play it’s time to start putting that strategy together. From creating social media schedules to preparing content, getting yourself organised is key to having a successful online presence. Think about what your audience wants to see, after all, this is for them.
What’s your message? Have a clear and defined message prepared to create the most impact upon your audience. What results do you want to see? Do you want more donations? Or maybe you want more people to use one of your services? Ensuring you have your desired outcomes there curating content should follow suit.
Why should your audience believe in your product or service?
Content is so so so important, it’s no good just using text – people want to see something different, something engaging. It’s best to combine really strong copy with decent visuals, attach a photo or better still utilise video! People connect so much better with video, especially when they can see a real person telling a story about their experience.
Now is the time to sit down and formulate your plans to boost your online presence.
We’ve been fortunate enough to work with a number of national charities and know the in’s and out of charity work. If you need a helping hand don’t hesitate to get in touch and together we can bring your charity into the digital age, don’t get left behind!