Wondering where you should put your video online, or maybe just curious about the most popular places for online video? We’ve got a shortlist of the three main contenders. Number one being the biggest and most successful place for online video (you’ve probably already guessed what it is)!
Instagram is seen as the hip and happening place for video online, it’s great for short stylistic videos, be it showing off a product or some beautiful scenery. It’s a really helpful place to build up your brand and reputation. It has a slightly younger audience than other video upload sites, with an average age group of between 18 to 34 year olds.
So if your brand targets younger audiences this is ideal for you. Just a couple of stats to take away with you, an estimated 71% of US businesses use Instagram. Secondly, 80% of users follow a business on Instagram. These are some really interesting and encouraging statistics if you’re a business using Instagram.
Facebook is the runner up in this list, it’s definitely a heavyweight when it comes to video. Facebook is practically designed for online video, so much so the news feed prioritises video over traditional online content (text or images). When video is formatted correctly you give yourself a massive advantage on Facebook.
Facebook gets over 8 billion average daily video views, that’s a massive audience to appeal to and engage with! It’s great to catch people on the go too, with people being 5 times more likely to watch Facebook videos on a phone, another huge audience to tap in to.
The heavyweight of online video, which you probably guessed is YouTube. Every year usage of YouTube increases by 100%, thats a direct measurement by YouTube. Best of all, there is no sign of that growth stopping. When you think of search engines you think of Google or maybe even Bing or Yahoo, but in fact YouTube is the second largest search engine next to Google, that’s literally just people searching for video!
It’s a massive audience, with video being watched every second of every day one of those video could be yours, we watch over 1 billion hours of YouTube videos a day. If you’re gonna put your video anywhere YouTube is the place!
Share your videos in as many places as possible.
The more platforms the better, it allows you to almost have an infinite reach globally. If you haven’t already you’re missing out on that market and we suggest you start today!