We don’t always understand the value of something until we’ve tried it.
A few things we hear a lot of are; I don’t really have the budget – which is completely understandable from one SME to another we get that money can be tight. This leads to the next FAQ which is; what is the ROI of video and how can it really benefit me? Of course, if we’re buying or investing in something we want to know that it’s going to have a positive effect and outcome for your business. Last but not least; once I have my video what do I do with it and where do I put it? In this post, we’re going to answer those questions.
So firstly we mentioned the dreaded word ‘budget’. We all have a budget to work to and a million things to spend it on. In short, video is an investment, an investment that should return finance to that budget in the long run. We’ve made life easier by introducing easy to budget plans, we’ll cover your social media videos and keep your website looking fresh with video content. We’ve got it covered. With monthly instalments budgeting for video has got a whole lot easier.
What is the ROI on video? If used properly and consistently video is a great way to boost your sales. Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle). Creating sales is obviously a big part of video but it’s also about the engagement and impression you leave to future customers. For example, using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast). Websites named in a video saw a 22% click through (Video Brewery).
So you’ve got your video, but where and what do you do with it?
Well, that’s up to you put it in an email, pop it on your website or project it against a building the possibilities are endless (wifi dependent)… The golden rule for your online video is share, share and share again to get maximum results, put it everywhere sit back relax and let the video do some of the work for you! Here’s a little some about sharing, social video generates 1200% more shares than text and images combined (Responsive Bound Marketing).
For any more information about how you can use video in your online marketing strategy get in touch now for a no obligation creative meeting and we’d be happy to get chatting about video!