Online video is a great way to promote you, your product or service. Promotional videos, in particular, are becoming a vital marketing tool with Cisco predicting that 82% of all internet traffic will be video by 2021. If you haven’t already got a promotional video this could well mean you’re already being left behind by your competitors. According to Vidyard, 43% of people want to see more video content from online marketers.
It couldn’t be easier to share your message with a promotional video. It could be anything from a fantastic customer service story, a great gag about your service or even just showing everyone how pretty your product is on social media. It’s quick and it’s easy. Share it with everyone everywhere.
You can share it with as many or as few people as you want, enabling you to really hit your target audience, you have total control over your original content. Most importantly video has the best impact on a potential customer over traditional media, Forrester Research states that a minute of video is worth 1.8 million words! 1.8 million, in one minute! Video has been proven to increase click-throughs on your emails and increase conversions on your website. It just makes sense, video can make a huge impact on your online marketing.
There isn’t any negative values to having a video, that we can think of, it can only benefit you with positive engagement and the ability to connect virtually with your audience.
It’s not as expensive as you think, I know you’re thinking it. A promotional video is an investment, the ROI much outweighs the price paid for the video, with a yield of 10 new clients to 100’s just from one video!
For more information about how a promotional video can start boosting your sales online, we’d be happy talk creative ideas with you!
You can call us on 01245 362893 or visit our promo page.